How do you make people care?

Tell Better Stories

Know More

About

We help clients brand, market, and sell their products and ideas.

We Help You Tell Better Stories.

Who we are

Billet Marketing Inc. is a full-service creative media agency specializing in corporate branding and high-quality content production for online channels and social media.

What We Do

Brand identity and graphic design, video production, photography, copywriting, blog posts, articles, websites, SEO, SEM, and social media management.

 

The Sales Pitch is Dead; Long Live the Story.

 

We have all seen too many limited time offers, buy-one-get-ones, and 50% off “deals” to believe what we hear, read, and see.

Billet Marketing Inc was founded to help organizations identify and articulate their core brand values – the WHY of their businesses – and then tell THAT story to like-minded consumers. 

If you don’t believe that the sales pitch has outlived its usefulness for most businesses, take a look at your own inbox. How many unsolicited offers are there clogging up your inbox? How many of these do you read? More importantly, how many of these messages are so engaging to you that you drop what you’re doing and pay them even a modicum of attention? Likely the answer is none.

When was the last time you saw a TV commercial that made you say “Honey, start the car!” If you’re like most people, you spend a ton of time online, but most ads you watch, read, or hear are so banal and derivative that you’ve learned to tune them out altogether.

There are hundreds of companies out there that do what we do, and most will tell you that top-of-mind awareness is vital to capturing tomorrow customers, and they’re right. The problem is that the media spend necessary to be top-of-mind these days has become prohibitively expensive for most companies. Even radio, which has historically offered scalability and a great return on investment is no longer inexpensive, with top-tier major-market stations costing $5000-10,000 per week for a campaign with any meaningful frequency. And don’t forget, you’ll need to advertise for many weeks to see any return at all, with significant ROI only once you have become a long-term (or onging) advertiser.

Running a TV or newspaper campaign can be even more expensive. Conventional media has simply become too expensive for many companies, and most local businesses to use, let alone charities and non-profits. Thankfully, “digital media,” which has become a catch-all phrase for social media, online video, SEO, SEM, and even experiential marketing extensions, can fill in this gap with scalable, lower-cost alternatives to conventional media. With digital media, though, the old rules about narrative structure and story-telling become even more important. If you want to make in impact in an oversaturated marketplace, you need to stop selling, and start telling.

With any marketing and advertising, articulating and authentically presenting a brand’s core values and then targeting like-minded consumers is a good place to start (see Simon Sinek’s Golden Circle). Your messages then reach an interested audience of like-minded individuals, and people are more likely to act on your calls to action. Unfortunately, there are only a handful of organizations who are doing this well, and most of them are well-established enough that they can afford to play a long game, and follow it up with substantial media presence; the Apples, Googles and WestJets of the world.

If you want to sell a product in 2016, especially if you are on a budget, you had better learn to tell good stories. Maybe it’s time we started alternating sales meetings with Tales Meetings.

Things like experiential marketing and charitable affiliations are great tools for marketers to use to create good stories, creating the opportunity for engaging video and virulent social media sharing. If you have not already seen it, and want to see a nearly-perfect confluence of these things in action, Google “Deng Thiak Adut Unlimited” but be prepared for a sucker-punch right in the feels. WestJet’s Christmas Miracle, Molson’s Canadian Passport Beer Fridge, and Blendtec’s Will it Blend are all great examples of companies doing it the right way, although none as successfully as Western Sydney University.

Working primarily with local businesses, most of our clients have needs that can no longer be served by conventional media, so we have to get creative, using our clients’ budgets to create high-quality written content, charitable initiatives, experiential marketing, and video for social media.

If your organization is looking to make a splash without spending an enormous amount of money, we can help. Contact us today!

Services

A content-focused integrated marketing agency.

Branding & Marketing

Branding & Marketing

High-quality written content is one of the key differentiators between credible businesses and fly-by-nights. Billet Marketing Inc employs some of the most well-regarded professional writers, bloggers, and social media experts available, to create amazing content for your website, social media campaign, branding material or press release.

We sell products

Bringing a product to market can be a daunting task, but it doesn't have to be. We have the talent experience to help you define and articulate your brand's core values, and the skills and expertise to help you share them.

We can help turn your product into a brand.

Request Quote
Social Media Management

Social Media Management

The first step in order to use social media correctly is to realize that it's not a sales tool. Social media is an engagement tool, from which - if used correctly - companies have the opportunity to improve sales. This fundamental difference of approach creates dramatically better outcomes in the ROI companies see from social media. As in many other forms of media, content is king.

We manage social media

There are lots of reasons to use social media; gain insight into your prospective consumers' wants and needs, engage your existing customers, and promote new products. Most importantly, in a social society, if you're not there, you'll lose out to those who are. We can help.

Let Us Help You

Request Quote
Content Creation

Content Creation

People hate being sold to, but we love stories. Companies that stop selling, and start telling - who they are, and what they value - can much more easily connect with their target customers. On the Internet, great video, brilliant writing, and provocative photographs tell stories. Billet Marketing can help you create high quality images, copy, and video.

We create great video, photos, and copy.

Everybody wants to use social media as a low-cost marketing alternative, but many people fail to realize it's the content that people are looking for. We write engaging stories, take amazing pictures and produce great videos to help you reach YOUR target audience.

Whatever your budget or goals, we can help.

Request Quote
Hart & Galla saga

Hart & Galla

Make it Happen Media saga

Make it Happen Media

Media Kat saga

Media Kat

See Hear saga

See Hear

While Billet Marketing Inc.’s core strength is creating marketing and social media content, we have established corporate partnerships with several different companies and independent contractors to be able to offer complete soup-to-nuts marketing programs for organizations of any size.

Hart and Galla helps us create engaging social media programs, and their community managers help us manage social media platforms for clients. See Hear creates high-quality content marketing videos and commercials for our clients, which we utilize in search engine marketing, video sharing and social media. Make-it-Happen Media and MediaKat Communications help us execute efficient radio, television and print ad buys. In addition to these amazing corporate partnerships, we employ a great roster of freelance writers, shooters, and graphic designers. We have also cultivated great relationships with several distribution companies, research firms, event management agencies, and printing and signage companies.

The end result of all of these corporate partnerships is that we are able to provide our clients with full-service integrated marketing and advertising programs that are more cost-effective and efficient than similar services from larger agencies that have to pay for steel and glass buildings and employee web surfing.

Billet Marketing Inc. can help you articulate your brand's core values, and then reach like-minded customers online.

We'll help you tell your unique story.

Know More

Work

Check out some of our recent work here!

Contact Us

416-833-1910

Name must not be empty
Please provide a valid Enter a valid email!
Message must not be empty!
Message sent successfully!
Oops! Something went wrong try again!
jarrod@billetmarketing.com